I’m here because I’m killing time while my wife goes to grad school. As it turns out, killing time is a lot of fun at Gil’s, mostly because they have two of my favorite beers (New Glarus Spotted Cow and Texas’ own Shiner Bock) and some rockin spinach artichoke dip. I learned to appreciate Shiner Bock while spending time in Houston as an Accenture employee. My advice to other first time visitors – enjoy the beer, but avoid sucking any crawfish heads. Trust me on this.
The aforementioned delicacies (beer and dip, not crawfish heads) were perfect complements for my detailing out the list of changes necessary to push ahead with our pregnancy-themed offerings. 45 minutes of web surfing tells me the pickle+pregnancy+baby market is horribly underserved (much like the monthly pickle market). With that in mind, here is my plan:
Step 1, itemized list of what needs to change (did this tonight)
Step 2, create the copy and upload the pictures to our staging site (Thursday).
Step 3, promote to the real site and test (Friday).
Step 4, sign up for Google AdWords advertising and see what happens (Fri-Sun)
I’ll do a separate post on Friday explaining our use of AdWords, because we think that’s a pretty powerful (and quantifiable) means for little guys like us to advertise like big companies.
Hopefully, our pickle pregnancy offering will be less controversial than Shiner Beer’s “Get Caught with Bock” campaign, where this image was found.