Changing it up

There are a couple things worth noting in today’s blog regarding change. For one, I am changing jobs at the end of this week. Though this change is the right move career-wise, it’s no less difficult saying goodbye to the people I’ve worked with the last 5 ½ years. However, it does mean great news for POTM. My plan is to use the week off between current job and new job to bring the pregnancy theme to POTM. This means determining the new product bundles and branding, taking and editing product photos, updating the site copy for the new offering(s), and possibly incorporating a new pickle pregnancy t-shirt. I’m excited to finally have time for this, as it seems blog entry and pickle shipments are about all I had capacity for the last few months.

Another significant change will be the migration of our current site to the much-ballyhooed RoR implementation, which Doug will be managing. This will totally rock. Why? Because it will enable us to change themes, design, features, and copy much more efficiently than our current platform allows. My vision has POTM’s look and feel changing with each significant holiday – and even more than a few insignificant ones (Casmir Pulaski Day, anyone?). This variety will help keep the site fresh and different for recurring visitors, and make things a helluva lot more fun for us to change whenever we decide to get creative.

More to come this week about the results of our NCAA marketing endeavor…

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