Between Dunkin Donuts and the train station the other morning, I heard a story on NPR that made me wish aloud “Why not us?”. Only this was about wallets, not pickles. It was about successful (though unexpected) marketing and being ill-prepared for the results. Here’s the actual story, you can listen to it yourself – it’s about 4 minutes long. What it did tell me, and what I then told Doug, is that on the off chance this thing does take off, we need a plan in place to handle all those delicious pickles. In our case, that’s more likely to be Plan D, Plan E, or possibly even a distant Plan F… But however remote, wild success is most certainly deserving of a lettered plan.