Swearengen!

Season finale of Deadwood just ended (had to wait for the Tuesday rerun). Give me that and two seasons of Arrested Development and I could gladly go without sunlight for several years while I committed them to memory. Lots of swearing though. Definitely not for everybody. Like my mom, or a majority of moms for that matter…

But I digress. Sort of. Here’s the point.

Doug and I are prone to second-guessing ourselves and our inspirations behind Pickle of the Month. The other day I pondered, “What makes POTM any different from the thousands of e-businesses that failed when the tech bubble burst?” The answer I came up with: We’re ridiculous, not worthless.

Why is that distinction significant? Because we think certain people will pay for ridiculous, thus this service has value for them. For the animal lover, “ridiculous worth paying for” is anything from this eighth-grader’s website. Or if Nascar is your reason to exist, man, you NEED at least two of these beauties. Both are ridiculous in my eyes for various reasons, but obviously not so for others, and thus a consumer niche is borne. Granted, we may be worthless to the majority of people, but it’s not our expectation to have every household in America with a 16 oz. pickle in their mailbox each month. Not that there’s anything wrong with that…

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s