Monthly Archives: April 2005

Bud Vases and Passionate Users

I read an excellent story this morning on how by putting a silly feature like a bud vase in the new Beetle, Volkswagen created passionate customers and incredible buzz. As the author puts it, “The bud vase is not art; … Continue reading

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Tshirts: Is There Anything They Can’t Do?

As you may have already discerned, Doug is the taskmaster of this pickle outfit, and he felt that marketing might just be my thing. First order of business for this junior marketer: decide what our logo will be, and slap … Continue reading

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Clearance Clarence and random notes

We have clearance Clarence! Last week a panic attack struck me when the thought popped in my head that Van Holten’s may not let us sell their pickles online. I tasked my trusty partner-in-crime Mike with getting clearance. He talked … Continue reading

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Mike’s first post (not to be outdone by Doug)

This is my inaugural post, not only for PickleOfTheMonth, but for any blog-related activity whatsoever. A virgin blogger no more! It’s true, Doug and I are embarking on what some might call a frivolous endeavor (and apparently others just call … Continue reading

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Finding Our Break-Even Point

In his book, The Bootstrappers Bible, Seth Godin talks about four questions an entrepreneur must answer before starting a business. They are: Who is going to buy your product? How much are they going to pay for it? Where will … Continue reading

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The Danger of Telling Your Story

When sharing a ridiculous idea like starting a Pickle of the Month company, one always risks the dangers of ridicule. Never did I realize this more than when my girlfriend’s brother and brother-in-law decided to tell her mom about my … Continue reading

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A historic day for Pickle Of The Month – our first pickle shipment

A couple of weeks ago we successfully shipped our first pickle! That may sound trivial, and it actually it probably sounds weird (the post office lady looked at me like I had four ears and a horn), but it made … Continue reading

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